NEW DESIGN!!! SERIOUS TECHNOLOGY - Triple Vacuum Insulated for extreme temperature retention! SERIOUS WARRANTY - Lifetime warranty! True - if your SIC cup ever fails to live up to it's expectations we will gladly take care of you! SERIOUSLY STRONG - Made from kitchen grade 18/8 Stainless Steel the SIC cup is ready to roll with you anywhere you want HIGH END FINISH - using only the finest powder coat available for a first class finish!